Tap Into A Marketing Machine And Increase Your Brand Exposure With C - V - P - S

Our Core Strengths

Hawkline excels at shooting and producing incredible conference and special event recap videos (“Hawkline Recaps”). We have a highly qualified crew of cinematographers and videographers capable of capturing your conference in its entirety. From your opening reception to key seminars and workshops, special events, social gatherings and closing reception, the conference will be shot in stunning, super high-definition. With an abundance of beautiful footage to work with, Hawkline’s editors work together to deliver conference and special event recap videos that truly capture the essence or what transpired. Sharing these recap videos allows the conference to reengage with attendees, reminding them of how fun and successful the event was. They’re also hugely valuable in convincing those who didn’t attend or those who are considering attending that they shouldn’t miss out on next year’s event!

Hawkline also specializes in conducting high-value, in-depth interviews with well-known lawyers and industry-leading professionals (“Hawkline Spotlights”). Our interview technique extracts and captures authentic micro-slices of each interviewee’s story across a number of thoughtfully selected topics. Having a big-name attorney or prominent industry professional genuinely share their story and honestly endorse your conference is literally like having marketing gold! Publishing these videos as a part of a solid marketing strategy allows the conference to leverage the credibility and popularity of those individuals—substantially increasing the number of people who ultimately “buy in” and attend the next conference.

The Value to Conferences

Hawkline Video has built a solid reputation for producing truly compelling, high-quality video content for conference and seminar organizers to use in the ongoing marketing of their events. Hawkline Recaps paint a vivid picture of the educational, social and entertainment value of a conference. Hawkline’s exclusive Spotlight Videos showcase the intimate personal and professional stories of key attorneys, speakers and presenters at the conference. Together, Hawkline’s conference videos become high-value marketing assets for the conference. Quite simply, Hawkline videos, marketed effectively, will greatly increase the notoriety and success of your conference!

An ongoing marketing strategy that guarantees widespread distribution of conference videos will greatly encourage increased event participation in the future. Publishing your high-quality conference videos through your website, through a robust email campaign, and through both paid and organic social media posts will ensure that your conference stays “top-of-mind” with past and potential attendees. Furthermore, sharing and posting your videos with your massive network will most likely lead to them reposting and sharing within their own personal and professional networks. This is the very definition of viral video content and allows you to leverage the power of social and professional networks.

The Value to Sponsors

The magic and value of CVPS comes from the connection and association of sponsors’ branding to the slate of uniquely compelling, high-quality videos produced during the conference. Leveraging the power of collective credibility, CVPS is a rocket booster for a sponsor’s brand exposure, awareness and recognition—which is the ultimate purpose of event sponsorship! Traditionally, returns on event sponsorship investments are fairly short-lived—they go ONLY as far and long as the conference itself. Visibility and brand exposure typically taper off when the signage comes down, the exhibit hall booth is packed up and the reps head home.

Traditionally, returns on event sponsorship investments are fairly short-lived—they go ONLY as far and long as the conference itself. Visibility and brand exposure typically taper off when the signage comes down, the exhibit hall booth is packed up and the reps head home.

Similarly, brand exposure is limited to those who actually attend the sponsored conference and come in contact with a sponsor’s signage, exhibit booth or representatives. Often, the percentage of actual attendee impressions or contacts is shockingly low—with many attendees making it through an entire conference without coming in contact with the sponsor’s brand and business offerings.

The returns depend on the sponsor’s ability to follow up, maintain and capitalize on relationships formed during the conference.

CVPS is the antidote to all this! In the days, weeks and months after the conference, brand exposure for CVPS sponsors grows steadily, organically and exponentially as the content is widely published by the conference organizers and by Hawkline through a coordinated online marketing strategy.

The value and power of compelling, intriguing video, and its ability to quickly spread a message to massive numbers of people is well known, and CVPS is all about harnessing this power to produce massive brand exposure for every sponsor by associating the sponsor’s brand with a highly successful event and with big-name, well-known attorneys, speakers and presenters at those events.